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Ad Impressions

The number of times a digital ad is rendered on a user's screen, whether or not it receives a click. Marketers use impressions alongside click-through rate to gauge paid campaign visibility before attributing conversions.
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Related Terms

Accelerated Mobile Pages (AMP)

An open-source HTML framework originally backed by Google that strips web pages down to essential elements for near-instant loading on mobile devices. AMP adoption has declined since Core Web Vitals became the primary speed-related ranking factor.

ADA Website Compliance

Designing and coding a website so people with disabilities can perceive, navigate, and interact with it. Meeting ADA standards improves on-page SEO because many accessibility practices — like descriptive alt text and proper heading hierarchy — also help search engines.

Alt Text

A short written description embedded in an image's HTML that screen readers announce to visually impaired users. Search engines also rely on alt text to understand what an image depicts, making it a simple but impactful on-page SEO element.

Anchor Text

The clickable words inside a hyperlink that give readers and search engines a preview of what the linked page covers. When building backlinks, using descriptive, relevant anchor text helps the destination page rank for related keywords.

Article Spinning

Rewriting or algorithmically rearranging an existing article to produce seemingly unique copies. Search engines have become adept at detecting spun content, and publishing it can trigger thin content penalties that damage organic rankings.

Article Syndication

Republishing an identical piece of content on one or more third-party websites. When done correctly with canonical tags, syndication extends reach without creating duplicate content issues that confuse search engines.

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