Inbound Link

A link from another website that points to a page on your site — synonymous with "backlink." The number and quality of inbound links remain among the strongest predictors of organic search performance.

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Related Terms

Index Bloat

When search engines index a large number of thin or low-value pages on your site, eating into crawl budget and diluting the ranking signals of your important content. Regular audits and noindex tags help keep index bloat in check.

Indexability

Whether a search engine is allowed and able to process a page and store it in its database. If a page isn't indexable — due to noindex tags, robots.txt blocks, or rendering issues — it cannot appear in search results.

Informational Query

A search where the user wants to learn something rather than make a purchase or visit a specific site. Ranking for informational queries with high-value content is a proven way to earn organic backlinks from sites that reference your work.

Internal Link

A link connecting one page on your site to another page on the same domain. Strategic internal linking distributes link equity across your site, guides visitors to related content, and helps search engines understand your page hierarchy.

Interstitial Ad

A full-screen overlay that blocks page content until the user dismisses it. Google may lower rankings for pages that use intrusive interstitials, especially on mobile, because they degrade user experience.

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