Keywords

The search terms people type into Google (and other engines) when looking for information, products, or services. Identifying the right keywords to target is the starting point of any SEO or content marketing strategy.

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Related Terms

Keyword Cannibalization

When two or more pages on the same site target the same keyword, forcing them to compete with each other in search results. Cannibalization splits your backlinks and ranking signals between the pages, often causing both to underperform.

Keyword Clustering

Grouping semantically related search terms together so a single page can target the entire cluster instead of creating separate pages for each variation. Effective clustering avoids keyword cannibalization and concentrates your link equity.

Keyword Density

The frequency of a target keyword in a piece of content expressed as a percentage of total word count. Modern search engines prioritize natural language and topical depth over any specific keyword density threshold.

Keyword Difficulty

A score from SEO tools that estimates how hard it would be to rank on the first page for a particular search term. Keyword difficulty factors in the backlink profiles and domain authority of pages that currently hold top positions.

Keyword Ranking

The position your page occupies in organic search results for a specific query. Tracking keyword rankings over time shows whether your SEO and link-building efforts are moving the needle.

Keyword Stemming

How search engines reduce words to their root form so that queries like "running," "runs," and "runner" all match related content. Understanding stemming helps you write naturally without obsessing over exact-match keyword repetition.

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