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Pogo-Sticking

When a searcher clicks a result, immediately hits the back button, and tries a different listing. Pogo-sticking signals to Google that the first result didn't match the user's search intent, which can hurt that page's ranking over time.
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Related Terms

Page Speed

How fast a page delivers its content to the user's browser. Google uses page speed as a ranking signal, and even small improvements in load time reduce bounce rates and increase the likelihood of earning organic clicks.

PageRank

Google's original algorithm for measuring a page's importance based on the quantity and quality of backlinks pointing to it. While PageRank is no longer a public metric, the underlying principle — links as votes — remains central to how Google ranks pages.

Paid Link

A backlink acquired by paying the linking website. Google's guidelines prohibit paid links intended to manipulate rankings; if detected, both the buyer and seller can face penalties. Paid links should carry a rel="sponsored" attribute.

People Also Ask

Expandable question boxes in Google results that show related queries alongside brief answers sourced from third-party pages. Appearing in People Also Ask can dramatically increase your page's organic visibility and click-through rate.

Pillar Page

A comprehensive, long-form guide covering a broad topic that serves as the central node of a topic cluster. Pillar pages attract backlinks because of their depth and distribute internal link equity to the cluster's supporting articles.

Primary Keyword

The main search term a page is built around and optimized to rank for. Every piece of content should have one clearly defined primary keyword that aligns with both search intent and business goals.

Put this into practice with KarmaLinks, an AI backlink exchange platform where verified websites trade do-follow backlinks through safe ABC-only triangular exchanges.