A machine-learning component of Google's algorithm that interprets unfamiliar or ambiguous queries by finding patterns across billions of past searches. RankBrain makes content depth and topical relevance more important than exact keyword matches.
When two websites agree to link to each other. While natural reciprocal linking happens organically, systematic one-to-one exchanges at scale can look manipulative to Google. Triangular link-building methods avoid this pattern.
A formal submission asking Google to re-evaluate your site after you've corrected the issues flagged in a manual action penalty. A successful reconsideration request requires documenting the problems found and the specific steps taken to fix them.
A URL path that omits the domain (e.g., /blog/link-building instead of https://example.com/blog/link-building). Relative URLs work within the same site, but for canonical tags, hreflang, and sitemaps, absolute URLs are recommended.
Curated pages on other websites that compile and link to helpful tools, guides, or references within a topic. Resource page link building involves finding these pages and pitching your content as a valuable addition.
A search result enhanced with extra visual information — star ratings, product prices, FAQ dropdowns, or event dates — pulled from structured data on the page. Rich snippets increase click-through rates by making your listing stand out.
