Robots.txt

A plain text file in your site's root directory that tells search engine crawlers which URLs they can and cannot access. Robots.txt helps you manage crawl budget by steering bots away from low-value or private pages.

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Related Terms

RankBrain

A machine-learning component of Google's algorithm that interprets unfamiliar or ambiguous queries by finding patterns across billions of past searches. RankBrain makes content depth and topical relevance more important than exact keyword matches.

Reciprocal Link

When two websites agree to link to each other. While natural reciprocal linking happens organically, systematic one-to-one exchanges at scale can look manipulative to Google. Triangular link-building methods avoid this pattern.

Reconsideration Request

A formal submission asking Google to re-evaluate your site after you've corrected the issues flagged in a manual action penalty. A successful reconsideration request requires documenting the problems found and the specific steps taken to fix them.

Relative URL

A URL path that omits the domain (e.g., /blog/link-building instead of https://example.com/blog/link-building). Relative URLs work within the same site, but for canonical tags, hreflang, and sitemaps, absolute URLs are recommended.

Resource Pages

Curated pages on other websites that compile and link to helpful tools, guides, or references within a topic. Resource page link building involves finding these pages and pitching your content as a valuable addition.

Put this into practice with KarmaLinks, an AI backlink exchange platform where verified websites trade do-follow backlinks through safe ABC-only triangular exchanges.