Website Authority

A composite score — computed by tools like Ahrefs (Domain Rating) or Moz (Domain Authority) — that estimates how likely a domain is to rank based on its backlink profile. Building website authority through quality backlinks is one of the most effective long-term SEO investments.

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Related Terms

Website Hit

Any individual request a browser makes to your server — including every image, stylesheet, and script file. A single page load can generate dozens of "hits," which is why hits are a misleading metric compared to pageviews or sessions.

Website Structure

How your site's pages are organized, interconnected through navigation and internal links, and arranged in a hierarchy. A well-planned website structure helps search engines crawl efficiently and ensures link equity flows to your most important pages.

Webspam

Content created to manipulate search rankings instead of helping users — including keyword stuffing, link spam, cloaking, and auto-generated pages. Google's SpamBrain system uses machine learning to identify and suppress webspam at scale.

White-hat SEO

SEO practices that follow search engine guidelines and focus on delivering genuine value to users. White-hat strategies — like creating authoritative content, earning editorial backlinks, and improving site performance — build sustainable rankings that withstand algorithm updates.