A composite score — computed by tools like Ahrefs (Domain Rating) or Moz (Domain Authority) — that estimates how likely a domain is to rank based on its backlink profile. Building website authority through quality backlinks is one of the most effective long-term SEO investments.
How your site's pages are organized, interconnected through navigation and internal links, and arranged in a hierarchy. A well-planned website structure helps search engines crawl efficiently and ensures link equity flows to your most important pages.
Content created to manipulate search rankings instead of helping users — including keyword stuffing, link spam, cloaking, and auto-generated pages. Google's SpamBrain system uses machine learning to identify and suppress webspam at scale.
SEO practices that follow search engine guidelines and focus on delivering genuine value to users. White-hat strategies — like creating authoritative content, earning editorial backlinks, and improving site performance — build sustainable rankings that withstand algorithm updates.
