White-hat SEO

SEO practices that follow search engine guidelines and focus on delivering genuine value to users. White-hat strategies — like creating authoritative content, earning editorial backlinks, and improving site performance — build sustainable rankings that withstand algorithm updates.

PreviousWebspam NextX-Robots-Tag

Related Terms

Website Authority

A composite score — computed by tools like Ahrefs (Domain Rating) or Moz (Domain Authority) — that estimates how likely a domain is to rank based on its backlink profile. Building website authority through quality backlinks is one of the most effective long-term SEO investments.

Website Hit

Any individual request a browser makes to your server — including every image, stylesheet, and script file. A single page load can generate dozens of "hits," which is why hits are a misleading metric compared to pageviews or sessions.

Website Structure

How your site's pages are organized, interconnected through navigation and internal links, and arranged in a hierarchy. A well-planned website structure helps search engines crawl efficiently and ensures link equity flows to your most important pages.

Webspam

Content created to manipulate search rankings instead of helping users — including keyword stuffing, link spam, cloaking, and auto-generated pages. Google's SpamBrain system uses machine learning to identify and suppress webspam at scale.

Put this into practice with KarmaLinks, an AI backlink exchange platform where verified websites trade do-follow backlinks through safe ABC-only triangular exchanges.